Privacy policy

Last updated: September 6, 2025

Alpine Vérité operates this website, including all related information, content, features, tools, products, and services, in order to provide you, the customer, with a curated shopping experience (the "Services"). The Services are powered by Shopify, which enables us to provide them to you. This Privacy Policy describes how we collect, use, and disclose your personal information when you visit, use, or make a purchase or other transaction through the Services or otherwise communicate with us. If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy controls with respect to the collection, processing, and disclosure of your personal information.

Please read this Privacy Policy carefully. By using and accessing any of the Services, you acknowledge that you have read this Privacy Policy and understand the collection, use, and disclosure of your information as described below.

Personal Information We Collect

We may collect the following categories of personal information, depending on how you interact with the Services, where you live, and as permitted or required by law:

Contact details: name, billing/shipping address, phone number, and email address.
Financial information: credit/debit card details, transaction details, and payment confirmation.
Account information: username, password, preferences, and settings.
Transaction information: items viewed, cart/wishlist details, purchases, returns, and past transactions.
Communications: details you share when contacting customer support.
Device information: browser, network connection, IP address, and device identifiers.
Usage information: how and when you interact with the Services.

How We Collect Personal Information

Directly from you when you create an account, make a purchase, or contact us.
Automatically through cookies and other technologies when you use the Services.
From service providers such as payment processors and shipping partners.
From partners or third parties that help us deliver services to you.

How We Use Personal Information

We use your personal information for the following purposes:

Provide and improve the Services: process payments, fulfill orders, arrange shipping, handle returns, and create a customized shopping experience.
Marketing and advertising: send promotional communications (email, text, or mail), show targeted ads, and recommend products.
Security and fraud prevention: authenticate accounts, detect illegal or fraudulent activity, and maintain a safe shopping environment.
Customer communication: respond to support inquiries and provide updates on your orders.
Legal compliance: comply with applicable laws, enforce terms, and respond to valid legal requests.

👉 We do not sell or rent your personal information to third parties.

How We Disclose Personal Information

We may share personal information in the following circumstances:

With Shopify, our platform provider.
With service providers (e.g., payment processors, shipping companies).
With marketing partners (subject to their privacy policies).
When legally required to comply with law or protect rights.
In connection with business transactions such as mergers or reorganizations.

Relationship with Shopify

The Services are hosted by Shopify. Shopify collects and processes personal information about your use of our store to provide and improve the Services. To learn more about how Shopify processes your data, please see the Shopify Privacy Policy.

Children’s Data

Our Services are not directed to children, and we do not knowingly collect information from individuals under the age of majority in your jurisdiction.

Your Rights

Depending on your location, you may have rights such as:

Access, correction, or deletion of your data.
Data portability.
Opting out of targeted advertising.
Managing communication preferences.

You may exercise these rights by contacting us.

Security & Retention

We use commercially reasonable safeguards to protect your personal information. No system is completely secure, so please use caution when sharing sensitive data. We retain your information as long as necessary to provide the Services and meet legal requirements.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated "Last Updated" date.

Contact

If you have questions about this Privacy Policy or your data rights, please contact us:
📧 alpineverite.com@alpineverite.com